BRAND
Legacy & Heritage
1920
2025
1920-1925
The Beginning
1920
Taichang Jewelry Store (Historic) was founded in 1920 by Zhou Yaoqiang in Xiashan, Shantou, originally operating as Taichang Trading House. In its early years, the business focused on daily necessities and imported goods, soon expanding to gold and silverware to meet the needs of the local community.
1926-1938
Venturing into Jewelry
1926
In 1926, Taichang Trading House was officially renamed Taichang Jewelry Store (Historic), marking its transition into the jewelry business with a focus on gold and silver ornaments, while still offering general merchandise.
1939-1982
Trials of an Era
1939
The store suspended operations in 1939 during the war, briefly reopened in 1948, and resumed fully in 1982. Under the name Taichang Jewelry Store (Historic), Zhou Yaoqiang organized porridge relief initiatives, standing with his community through hardship and contributing in his own way to the nation’s resistance.
1982
1985-2000
The Rise of
Longjin
1990
The Longjin brand was established, combining a forward-looking international vision with the grace of Eastern jade artistry. By introducing jadeite collections, it continuously set new trends in jewelry fashion.
2001
Relocation to
Shenzhen
2001
Longjin relocated from Shantou to Shenzhen, earning recognition as an Executive Director Member of the China Gems & Jewelry Association and as a Vice President Member of the Guangdong Gems & Jewelry Association. It was also accredited by the State Administration of Quality Supervision for its certified standards.
2002
Modern Jewelry
Pioneer
2002
The JUSTGOLD brand was established and recognized as an “Outstanding Brand and Trusted Quality Enterprise.”
2003
A Defining Milestone for
YUEHAO Jewelry
2003
With the official establishment of Shenzhen YUEHAO Jewelry Co., Ltd., the brand entered its modern chapter. President Steven Chow was appointed Overseas Advisor to the 2nd Executive Committee of the Thai-Chinese Young Entrepreneurs Association. Meanwhile, the JUSTGOLD brand received the “Best Style Award,” further cementing YUEHAO’s growing influence.
2004
K-Gold Leading the Trend
2004
Recognized as an official promotional partner of the World Gold Council’s K-Gold initiative.
Collaborated on the “My Platinum Aqua Series” campaign.
Longjin and JUSTGOLD were honored as “Famous Brands of Shenzhen.”
Appointed Vice President Member of the Shenzhen Gold & Jewelry Association.
2005
Establishment
of Yucui Jade
2005
The Yucui Jade brand was established.
Recognized as an Executive Director Member of the Guangdong Gems & Jewelry Association.
Appointed as an Executive Director Member in the development of the “National Standard Reference Samples for Jadeite” project by the National Gemstone Quality Supervision & Inspection Center and the China Gems & Jewelry Association.
Honored as one of the “Top 25 Icons Representing Shenzhen’s Image.”
2005-2008
Gold for Young
2008
Launch of Gold for Young.
The Gold for Young Collection was launched as a pioneering line in hard gold design. Appointed as the designated supplier for the World Gold Council’s 2008 K-Gold campaign in China. Recognized as an official supplier and promotional partner of the International Palladium Association. JUSTGOLD and Longjin were honored as “Famous Trademarks of Guangdong Province.” Longjin was further recognized as a “Star Brand of Chinese Jewelry” by the All-China Federation of Industry and Commerce Gold & Jewelry Chamber.
The Gold for Young Collection was launched as a pioneering line in hard gold design. Appointed as the designated supplier for the World Gold Council’s 2008 K-Gold campaign in China. Recognized as an official supplier and promotional partner of the International Palladium Association. JUSTGOLD and Longjin were honored as “Famous Trademarks of Guangdong Province.” Longjin was further recognized as a “Star Brand of Chinese Jewelry” by the All-China Federation of Industry and Commerce Gold & Jewelry Chamber.
2009
Chinese Blessing Gold
2009
The Chinese Blessing Gold initiative was launched, celebrating heritage and prosperity through innovative gold design.
Recognized as a promotional partner of the International Palladium Association.
Appointed as the designated supplier of the International Palladium Association in 2009.
Selected by the World Gold Council as the official supplier for the 2009 K-Gold campaign in China.
Further appointed as the exclusive supplier for the World Gold Council’s 2009 Gold Promotion campaign.
2010
Bloom Your Love
2010
The Bloom Your Love wedding collection was launched.
Yucui Jade received the Special Contribution Award at the 2010 Beijing Jewelry Night Gala.
JUSTGOLF was honored as a “Renowned Trademark of China.”
Yucui Jade was recognized as a “Famous Brand of Guangdong Province.”
The company was listed among the “Top 100 Industrial Enterprises in Shenzhen.”
Yucui Jade received the Special Contribution Award at the 2010 Beijing Jewelry Night Gala.
JUSTGOLF was honored as a “Renowned Trademark of China.”
Yucui Jade was recognized as a “Famous Brand of Guangdong Province.”
The company was listed among the “Top 100 Industrial Enterprises in Shenzhen.”
2011-2014
Expanding Horizons
2011
In 2011, Shenzhen Ruijin International Investment Holdings Co., Ltd. was officially established.
In 2012, honored in the Asia Brand Awards as one of the “Top 100 Chinese Brands.”
In 2013, recognized by the Shenzhen Enterprise Confederation as one of the “Top 100 Quality Enterprises in Shenzhen.”
In 2014, Ruijin International introduced the fashion-forward gold line Future.
In 2012, honored in the Asia Brand Awards as one of the “Top 100 Chinese Brands.”
In 2013, recognized by the Shenzhen Enterprise Confederation as one of the “Top 100 Quality Enterprises in Shenzhen.”
In 2014, Ruijin International introduced the fashion-forward gold line Future.
2015
Yiyun
2015
The Yiyun brand of Hetian jade was launched.
Established Shenzhen Qianhai Yifan Jewelry Cloud Co., Ltd..
Established Shenzhen Yifan Financial Services Co., Ltd..
2016-2019
Mastercraft Awards
2019
Mastercraft Awards
Guose Tianxiang won the “Best Goldsmith Craftsmanship Award” at the inaugural China Jewelry Design Contest – Mastercraft Awards in 2016.
Received the “Best Technical Heritage Award” at the 2nd Mastercraft Awards.
The palace lantern collection was honored with the Gold Prize in the Design Category at the 4th Mastercraft International Jewelry Design Competition.
2020-2023
Digital Innovation
2020
Official launch of the Hao Online digital platform.
Formal establishment of the Revival of Mother-of-Pearl Inlay project.
Awarded the Certificate of Consensus for the National Standard of Pure Hard Gold Jewelry.
2024
YUEHAO Iconic
2024
Innovation & Iconic Product Evolution
Oriental Mother-of-Pearl Eternal Sunshine collection became an iconic line, widely recognized by both the industry and the market.
Launched the Shell Carving and Feather Inlay series, advancing style innovation through masterful craftsmanship.
Introduced a new era of brand elevation with the debut of AUTHOR SaaS Jewelry trading platform, marked by its inaugural press conference.
2025